Burger King

McDonald’s outnumbers BK restaurants 2-to-1 in the U.S. So, in the spirit of Burger King’s challenger mentality, we didn’t just do a promo. Nor did we simply troll McDonald’s. We turned our biggest competitor’s advantage into our own, inviting consumers to order a 1-cent Whopper that could only be ordered “at” McDonald’s through the new BK App.

To do this, we geofenced 14,000 McDonald’s stores nationwide. If a user was within 600 ft. of a McDonald’s, the App unlocked the promotion, and once the order was placed, the app then navigated them to the nearest BK for pickup.