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For the Queen's Jubilee, Virgin Atlantic wanted to do a promo for its flight to London.
We were briefed to create an outdoor stunt to promote daily flight to London to New Yorkers, who are rarely phased by outdoor stunts to promote anything. Unless you dare them to be funny enough to make a Buckingham Palace guard laugh.
Credits:
Writer: Laszlo Szloboda
Art Director: Akos Papp
CD: Graeme Hall, Michael Schachtner
CCO: Jim Elliott
Y&R NY, 2012