A TV spot we did to scare teens away from smoking.
Nicotine hacks the brain just like a virus infects a computer. This is a fact that teens find much scarier than finding out that “nicotine changes the pathways in their neurons to form an addiction”.
Credits:Senior Writer: Laszlo SzlobodaSenior AD: Akos PappECD: Gary ReschCCO: Ari HalperFCB NY, 2018
Director: Carl Eric RinschProduction company: MJZ