Budweiser wanted to update the image stuck in everyone’s head of what a Budweiser drinker looks like. Horses, country and pickup trucks. But that’s not all who drinks Budweiser. We wanted to show that while everyone who drinks Bud might not be who you think it is, yet they are all connected.
We signed up hip hop producer Metro Boomin, who also made the soundtrack for our spot, and Kevin Bacon to connect everyone with a voiceover. The spot launched at Super Bowl LVII in key markets.
Director: Lalou & Joaquin, Editor: Ted Guard
PR: Rolling Stone, Billboard, People, Daily Mail, CBS, CNN, Variety, Reuters