acd/writer
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LG

We created the first-ever binge-watching service allowing fans to binge-watch their favorite shows from the world of their favorite shows: The Crown from a royal palace, Arrested Development from the Bluth family yacht, and The Haunting of Hill House from an actual haunted house. Each destination was flawlessly re-created, using authentic props and Easter eggs from the shows, down to the butler who formerly served Queen Elizabeth herself.

The program launched with an online trailer that “appeared” to be a trailer for the next season of The Crown, before revealing this once-in-a-lifetime opportunity. People were then led to the LG B&BINGE site, where the shows were treated like B&B rental properties, allowing fans to vie for their chance to book the first-ever, guilt-free binge vacation.