Patrón was ready to relaunch their tagline ‘Simply Perfect’ and claim their spot back at the top of luxury tequila market. To do this, it made sense to focus on what sets them apart: the uncompromising commitment to their craft, so we did. We hired two people at the top of their craft to make our ads. And who better to direct a TV commercial than 3-time Oscar winner Guillermo del Toro, who agreed to make his first-ever commercial for us.
Credits:
BBH USA
Director: Guillermo del Toro
GCD: Laszlo Szloboda, Gui Rácz
CCO: Erica Roberts, Marcos Kotlhar (Le Truc)
Senior Creatives: Lindsay Weisleder, Chloe Martin
Then as the official sponsor of the Grammy’s, we needed to show up big during Grammy’s weekend, so we worked with 6-time Grammy winner Mustard, to produce a track for us- using the unmistakable sound of the cork pop of Patrón bottles.
Credits:
BBH USA
Director: 91 Rules
GCD: Laszlo Szloboda, Gui Rácz
CCO: Erica Roberts, Marcos Kotlhar (Le Truc)
Creatives: Charlie Nguyen, Francesca Fierro